CITY OF PLANO ARTS AND EVENTS DIVISION

The City of Plano’s division that managed their cultural arts facilities and produced their large-scale events was in need of recalibration after operating for twenty-years without a strategic growth plan. TheatreDNA conducted numerous interviews with the division’s staff and city leadership and reviewed all of their operational documentation. The findings revealed an organization that was in desperate need of restructuring to be able to handle their core lines of business and the permission to remove areas of responsibilities that did not fit within those core segments.

TheatreDNA provided facility and equipment assessment, utilization analysis, benchmarking analysis, organizational staffing analysis, and business operations planning.